Tuesday, 5 March 2013

The Power of Social Media

Everyone knows about Social Media and almost everyone uses it but what people don't know is just how powerful social media actually is. So many people have become famous world wide just by posting a facebook status, a youtube video or a tweet. It's so easy in this technology driven age to become an over night sensation just by one click of a mouse.

Everyone knows Justin Bieber. He's a Canadian pop sensation. He's famous for being a triple threat, singer, song-writer, dancer, but what most people don't know is he got his big break because of YouTube. Justin Bieber was a nobody until he uploaded video's to YouTube. He was discovered by Scooter Braun, an American talent manager, who came across Justin's video's on Youtube and got him signed to a music label called Island Records in 2008. It's amazing how a few youtube video's lead to Justin Biebers phenomenal success. Justin Biebers not the only one who found fame on youtube but luckily his fame was intentional.

Normal people such as Sweet Brown was not expecting to become famous on YouTube by any means. It just happened. Sweet Brown was giving a Vox-Pop for a News programme in American and her outrageous story had everyone laughing and the video went viral on Youtube with over 25 million views. She became famous after that and started doing radio and television interviews, advertisements and appearances. It's safe to say that Sweet Brown had no idea that this would happen to her but because of social media it spiraled out of control.

Lately facebook seems to be the new medium for viral videos instead of Youtube. It's easier for something to go viral because once someone clicks "like" it automatically appears on their homepage. Videos like "The Harlem Shake" have been posted and going viral on YouTube on a daily basis.

It's safe to say that if fame is what you're looking for Social Media is the root you should take.

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